This New York Times article reported that more than half of Texas (50.2%) and California's (55.5%) population is now composed of racial and ethnic minorities. The non-Hispanic whites making up two-thirds of the US population. The largest Asian population can be found in Los Angeles county. As to how this will affect the US we know now and in the future remains to be seen. However, it is definitely worth watching. For marketers, the need for products catering to the needs and taste of the minorities, such as Filipinos, is largely untapped. We hope to see more local companies taking advantage of these opportunities.